Facebook is promising to use its greatest asset to help media companies make more money (FB)

Artisan Entertainment Facebook says it want to help media companies make more money from digital ads. And now, the social networking giant is even offering to let publishers sell ads using Facebook's data. The question is, will media companies, leery of Facebook's formidable and ever-growing clout in the ad business, welcome the help? The new product in this case is Audience Direct, which is designed to help web publishers sell targeted video ads using Facebook's demographic and location data. F...